Major League Soccer has seen rapid expansion and growth over the past few years, growing to encompass 28 teams across the division’s two Conferences. Investment in grassroots academies, infrastructure, and commercial interests has seen the league’s status grow not just in North America, but across the pond in Europe as well. With the average valuation of a franchise side rising to $550 million in 2021 (up from $240 million in 2018), investing in one of the US’ fastest-growing entities has become increasingly commonplace. Check out SinkorSwimSports as we run you through who the MLS 2022 sponsors are this year.
Most Valuable MLS Franchises
‘Expansion’ was the word on the Major League Soccer street coming into the 2022 season, with Charlotte FC becoming the 28th franchise in the division. With St Louis set to join in 2023 and plans for a Las Vegas-based org in the coming years, the valuations attached to the league’s teams have continued to shoot upwards.
LAFC still hold the highest MLS franchise value in 2022 worth $860 million. Real Salt Lake’s $400 million acquisition by David Blitzer and Ryan Smith earlier this year was also a glowing endorsement of investing in the division right now.
2022 MLS Sponsors
The 2022 MLS season continues to feature 24 different corporate partners. Adidas is continuing to supply all MLS jerseys for the 2022 season, also partnering with the MLS NEXT alongside Allstate, DoorDash, and the University of South Carolina.
BetMGM is the 2022 MLS’ official gaming partner, whilst the likes of Heineken, Coca-Cola, and Captain Morgan are all among the official beverages for the division. Other notable partners for the season include SeatGeek as the official ticketing partner, Target as the go-to fan shop and AT&T as the division’s Decision Day and Goal of the Week sponsor.
The Home Depot
IHG Hotels & Resorts
Procter & Gamble
University of South Carolina
In total, there are 5 different broadcast sponsors in the 2022 MLS. ESPN have been mainstays with Major League Soccer broadcasts, having been partnered with the division since its very first fixture back in 1996. For 2022, the MLS on ESPN sponsorship will continue to see matches also hosted on ABC and ESPN2.
Finally, there are 15 unique community sponsors across the 2022 MLS. The US and Canadian Red Cross signed on this year as the division attempts to spread awareness for humanitarian aid, whilst projects like You Can Play and Athlete Ally are attempting to promote greater diversity and inclusivity in the league.
The National Coalition of 100 Black Women and 100 Black Men of America are also both on board as partners to help empower African-American children and young adults with support during the 2022 MLS season.
National Coalition of 100 Black Women
100 Black Men of America
American Red Cross
Canadian Red Cross
Children’s Oncology Group
Green Sports Alliance
Hope and Heroes
Memorial Sloan Kettering
Sport and Sustainability International
Street Soccer USA
U.S. Soccer Foundation
You Can Play
Red Bulls, James Anderson and Christian Pulisic enthusiast. Still unsure how Wes Brown wrangled himself a Champions League medal – Premier League, Cricket and Major League Soccer contributor at SinkorSwimSports.